start pappdam making business in Kerala 2020

Pappadam’s are always an integral part of a Kerala sadhya. A meal without a crispy round pappadam is kind of incomplete for any Keralaite. Basically, a pappadam is a thin, crisp, round flatbread which is mostly fried or cooked in dry heat. Traditionally pappadams are made from the flour of peeled black gram and now flour of lentils, chickpeas, tapioca, rice, jackfruit, potato and certain millets are also used. The traditional Kerala pappadam is prepared from the dough made out of black gram, salt, baking soda, oil and water. Now several seasonings are being done in pappadam like chilli flakes, black pepper etc.

In todays’ food business industry this pappadam is considered as one of the most profitable. Basically it is because of two reasons one is in terms of low capital investment required and the second is that its high demand. As pappadam is most widely used in many Asian countries as well as in all the parts of the world where Indians are there its export opportunities are also not small. The major importing countries of pappadam are UAE, USA, UK, Oman, Singapore, Malaysia, Australia and Canada. The ‘pappadam’ market in India is controlled by a few national brands and lot of local brands. So for a new entrepreneur the main focus is to be on brand recognition, brand development and also establishing a strong dealer network.

As per the market studies, investing in a large scale pappadam project including the construction unit, will cost Rs. 95000. There are people who start it as a home-based business, and then a small amount can be saved in terms of finding a space. In earlier times pappadams are handmade but now machineries are available. There are two types of machineries available manual and automatic, which one can select as per their desired quantity and quality of production. As there are a wide variety of pappadams available in market it is very important to conduct a research regarding which type of pappadam are more in demand.